Bilingual (Spanish) Moderator
Nury is a bi-lingual, bi-cultural, seasoned marketing research professional with over twenty years of experience studying emerging cultural markets across a wide array of categories.
Her passion and years of experience conducting research among U.S. Hispanics have made her an expert in understanding the many complexities that make up this interesting segment of the population.
Nury has worked both in the U.S. and internationally across a wide range of products and services such as packaged goods, financial services, personal care products, food and beverages, alcoholic beverages, automotive, tourism, telecommunications and technology. Some company and brand experience includes General Motors, P&G, Nike, Bacardi Innovations, MasterCard, Unilever, Wrangler, and ViewSonic.
Along with her extensive research experience, one of her strengths is innovation and new product development where she has worked with numerous clients designing and implementing research studies from concept to actual product launches and beyond through the use of Co-Labs, Online Packaging Studies, Total Proposition Studies and by using the actual market as a laboratory through Control Store Testing.
Although she can’t carry a tune, music is her first love. When she’s not moderating, Nury can be found at a concert or spending time with family and friends in her beloved home country of Dominican Republic.
She holds a B.A. in International Relations with a minor in Spanish-American literature from Rollins College. She is a member of the Qualitative Research Consultants Association (QRCA), a not-for-profit association of consultants involved in the design and implementation of qualitative research.