Reema Vyas

Qualitative Researcher

Reema brings 20+ years strategic planning experience from roles at top agencies including McCANN, TBWA / Chiat / Day, and Ogilvy + Mather.

Reema was co-head of the McCann SF Planning department and oversaw strategy for the entire Microsoft business ($500+ million in billings). She has worked across a broad range of categories including healthcare, technology, packaged goods, retail and liquor.

Reema takes pride in her ability to fuse art and science to inspire simple yet sophisticated ideas that transform businesses and enrich people’s lives. She pioneered principles of DTC healthcare advertising while at Deutsch where she worked on Pfizer’s Zyrtec and Zoloft. She then led Healthcare Planning at TBWA / Chiat Day NY where she was responsible for brands including Prizer’s Aricept and Alcon’s Opti-free No Rub Express contact lens solution. At Chiat, she also devised an innovative clinical trial advertising and recruiting program called “From Molecule to Marketplace.” Reema’s experience in marketing, communications and creative strategy is deep and broad and based on the fundamental belief that good research is vital to effective in-market results. She uses novel and innovative qualitative and quantitative research techniques to unlock transformational insights.

During her free time, you can find Reema nurturing her two children or designing and sewing formal gowns.

Reema graduated from Colgate University with a dual degree in Chemistry and Philosophy / Religion.