How we do it.


As Researchologists we uncover those biases that may be holding your target back.


Unconscious biases are formed by heuristics and stereotypes:

Website_Unconscious biases.png


We use various

projective techniques

to unlock unconscious

biases and make the

unconscious conscious.


Our techniques have been developed with our clinical psychologist and are recommended based on your research objectives:


“I have been to tons of research and have never, ever seen moderators so completely engaged in the research.”

– Advertising Agency Creative Director


LEGO® Serious Play® 

LEGO® SERIOUS PLAY® (LSP) is a powerful and effective technique that uses LEGO® bricks as a tool to imagine, build, uncover, and understand conscious and unconscious perceptions. This is a hands-on technique that uses metaphors to facilitate communication and/or group discussion that ultimately provides a valuable insight into the audience’s thought process.


LSP® is based on three (3) simple ideas:

  1. People are the key to a company’s success, or your target is the key to your brand’s success

  2. Strategy is something you live, not something stored away in a document, which is what happens to most strategies

  3. In any given meeting or discussion, 20% of the people do 80% of the talking.

LSP® was created to smash the third point and enable the first two, which is exactly why it was developed and implemented for top LEGO executives when they were tired of holding the same boring meetings time after time. That is one of the reasons they hold it close to their vest and training sessions are few and far between. 

We use this technique not only for research, but also for team building, brainstorming sessions, workshops, etc.

Complimentary for a limited time.