Our Approach to Insight Mining
We love insight mining research projects because they allow us to gain a deeper understanding of your segment’s needs and customer journey. We design this discussion as a funnel, starting with a general view around their beliefs, attitudes and current experiences and then get more specific insights to uncover unmet needs and opportunities where your brand can fit into their lives.
Often this is the first phase of research that can help better understand your target audience and where your brand or product can be positioned in the market.
Customer & Patient Journeys - Segment or Persona Illumination - Brand and Market Exploratory - Attitudes and Usage - Product Development -
Customer & Patient Journeys - Segment or Persona Illumination - Brand and Market Exploratory - Attitudes and Usage - Product Development -
CASE STUDY
LBR Insight discovered a retailer’s refreshed brand voice
The Challenge:
A large international retailer with online and store presence in 20 countries embarked on developing a refreshed brand strategic platform and brand architecture with their branding agency.
Our Approach:
LBR Insight conducted 21 online triad discussions across three markets in Europe, including France, Italy and Spain, among the brand’s three customer groups.
The Outcome:
LBR Insight helped our client understand their brand equity in each market and gathered insights to help them develop their new brand manifesto and the strategy behind their updated brand architecture.
TESTIMONIAL
Time and again, we have called upon LBR Insight to fortify our research endeavors, and they have delivered phenomenal insights and outputs – a true testament to their experience and aptitude for market research excellence.
–– Director Intelligence
CASE STUDY
LBR Insight uncovered insights and positioning statements that resonated with patients
The Challenge:
A pharmaceutical company sought to understand patients’ experiences, motivations, perceptions and opinions to identify the most compelling positioning that would encourage them to speak with a healthcare professional about their diagnosis and the client’s medication.
Our Approach:
LBR Insight conducted 47 patient interviews in three phases. The phases included mining for insights to draft positioning statements, sorting and evaluating insights, and lastly, ranking and comparing positioning concepts.
The Outcome:
LBR Insight identified the underlying reason behind patients’ hesitation to act or rethink their diagnosis. Patients reacted with the most curiosity to positioning statements that linked their emotions regarding their condition to functional improvements they desired.