Kate brings over 15 years of experience in the market research industry. She began her research journey in academia, where she discovered her passion for understanding political behavior through statistical modeling and polling.

She got her start in market research as an analyst at LRW (now Material+) and consultant at Hypothesis Group, where she partnered with iconic brands like Nike, Mattel, Disney, Netflix and Hulu. These experiences built her expertise across quantitative methods – from segmentation and conjoint to MaxDiff and key driver analysis.

The past decade has seen Kate work as a consumer insights leader for leading companies including Grubhub, Teladoc, Hungryroot and Livongo. A passionate advocate for the voice of the customer, Kate is known for her ability to translate complex data into compelling narratives that resonate with stakeholders at all levels, quickly earning their trust.

Kate earned her bachelor’s degree at Boston University and her master’s degree at UC Berkeley. She lives in Chicago with her husband and two children. In her spare time, she loves to swim with a local masters team and explore museums and cultural events with her kids.