Maud brings more than two decades of experience in marketing research and strategy development. She started her career in advertising agencies as an account planner at Fallon and JWT, honing her strategy skills in communications development research. At brand strategy firms Tattoo Brand Strategy and Greenberg (now Material), she became a strategist and worked on domestic and international projects.

During the past ten years, Maud partnered with boutique research firms and more recently with Ipsos, where she focused on user experience research. Throughout her career, Maud has accumulated experience across a wide breadth of industries including consumer and business technology, retail and e-commerce, social media, CPG, and health and wellness.

A passionate observer of consumer behavior, she has an uncanny ability to get inside people’s heads to understand what they think and how they feel. She has helped inform the strategic direction of countless clients with insights gleaned from consumer observations and conversations.

Maud grew up in Northern France and holds a masters in international management from University of Caen and a B.S., in Economics from University of Lille. After 20 years in San Francisco, she moved to Truckee, CA, in the Lake Tahoe area, where she enjoys the outdoors with her husband, two daughters and a rescue dog.