Outside of our usual research discussions, LBR insight is equipped to facilitate brainstorming and strategy sessions, and we have done so for a number of clients. By developing specific plans and a Conversation Flow® for each session, we are able to foster an environment of collaboration and co-creation to spark ideas and gain insights to inform our clients’ objectives.
We can conduct these either in-person or virtually, and they can be focused on the internal client team, the customer audience or a mix of both.
Our Approach to Strategic Facilitation
Strategic Planning Sessions - Agency Pitch Research - M&A Due Diligence -
Strategic Planning Sessions - Agency Pitch Research - M&A Due Diligence -
CASE STUDY
LBR Insight helped a client team take their strategic insights to the next level
The Challenge:
Following a multi-city research study with a government agency, the client team wanted to be sure that the insights were put into action, all were aligned on strategy and new ideas were born out of the research (outside of LBR Insight’s recommendations).
Our Approach:
LBR Insight facilitated an interactive in-person workshop, which included research, agency and client team members. The large group was broken into small segments that were each given a specific topic to brainstorm on and create actionable ideas to implement.
The Outcome:
Following the facilitation session, all members were excited about the future of the initiatives born from both the research and facilitation session. The insights were well understood, and there was a clear path forward for the team.
TESTIMONIAL
LBR goes above and beyond just ‘conducting market research.’ They become a part of our team and make sure they understand the bigger strategic decision, not just the specific market research objective. We will even tap into them as a sounding board for brand strategic and tactical decisions not specifically related to market research.
–– Senior Director, Market Research and Competitive Intelligence
CASE STUDY
LBR Insight dug deep into patients’ customer journeys through online global advisory boards
The Challenge:
A pharmaceutical company and their agency were looking to gain a deeper understanding of their rare disease patients’ journey from symptoms to diagnosis to treatment options.
Our Approach:
LBR Insight conducted three patient advisory boards across three global markets including the U.S., U.K. and France. All research was held online for three days, including four-and-a-half hours per country given the rarity of the disease.
The Outcome:
Following the research, the client had a strong layout of the path patients take to treatment and ways to build strategies to engage with patients in a meaningful way.