COVID-19 Habit Study
Alongside our video diary study, we also conducting a small quantitative survey with moms and millennials across the country. Our goal was to understand how consumers’ habits had shifted due to the pandemic and how
What did we do?
We focused our study on three key specific areas:
Entertainment
Coping strategies
Healthcare
Where can I see the results?
You can check out the insights from this survey below. There is a brief summary for each key area.
“I love traveling, but I will wait until I really feel that this is totally behind us before I jump on a plane. Afterward, I will resume as usual and maybe more as this has taught me life is too short.”
Entertainment
We asked consumers what was the first thing they wanted to do for fun after the pandemic was over, as well as, how they thought their habits/attitudes would be affected because of the pandemic.
The main areas of focus were:
Eating out
Going to the movies
Buying lottery tickets
Going to a casino
Traveling
Usage of ride-sharing apps and/or public transportation
Coping Strategies
It was important for us to understand what consumers were doing to make sense of their new ways of life.
We asked them:
Ways they were dealing with being indoors
How they were using technology to connect to others
Platforms that were being used
Creative ways people were staying connected
Healthcare
Lastly, we took a quick dive into consumers’ changing healthcare habits.
We asked them if they had cancelled, rescheduled or kept appointments and how they were adapting to the change.
Questions, comments, feedback? We’d love to hear from you!