During the COVID-19 pandemic, we launched two internal studies to capture the voice of the consumer. You can explore the results here.
COVID-19 Video Diaries
Why?
As a research company, we considered it our duty to dig into what consumers were feeling during COVID-19 and how their perceptions were changing over time.
What did we do?
We initiated a video diary study at the beginning of the quarantine with participants from all over the country.
Who did we recruit?
We recruited two of our most requested audiences, moms and millennials.
How did we do it?
Participants were asked to submit video diaries answering a set of questions for 3 weeks over a 4 week period: Week 1 (3/16), Week 2 (3/23), Week 4 (4/6).
Will there be more?
Yes! We are going to check in again with our respondents once the social isolation measures are lifted. Stay tuned!
“I’m going to want to be part of those companies that decided to engage in switching gears last minute to help the world as a whole and not necessarily themselves. ”
What were the results?
We compiled our findings into one video where we captured the most important insights from each week.
A summary of the results can be found below. We encourage you to watch each week’s videos to get the full context. Each video is about 5 minutes in length.
Week 1
During week 1, we asked our respondents 7 key questions to gauge how they were feeling about COVID-19.
Overall, we learned that despite the circumstances, respondents still had hope.
Week 2
Respondents’ feelings were intensifying as time passed. Like most people, their emotional health was being affected by the uncertainty in the world.
They had time to reflect and were dreaming about the simple things they once took for granted.
Week 4
We aggregated the findings from the previous weeks and took a deep dive into how consumers were feeling towards brands.
Over the 4 weeks, respondents shared some of the brands that they have respect for during COVID-19. In the end, we learned that this has become a time to choose a stance and that brands will be remembered for their actions.
Questions, comments, feedback? We’d love to hear from you!
COVID-19 Habit Study
Alongside our video diary study, we also conducting a small quantitative survey with moms and millennials across the country. Our goal was to understand how consumers’ habits had shifted due to the pandemic and how
What did we do?
We focused our study on three key specific areas:
Entertainment
Coping strategies
Healthcare
Where can I see the results?
You can check out the insights from this survey below. There is a brief summary for each key area.
“I love traveling, but I will wait until I really feel that this is totally behind us before I jump on a plane. Afterward, I will resume as usual and maybe more as this has taught me life is too short.”
Entertainment
We asked consumers what was the first thing they wanted to do for fun after the pandemic was over, as well as, how they thought their habits/attitudes would be affected because of the pandemic.
The main areas of focus were:
Eating out
Going to the movies
Buying lottery tickets
Going to a casino
Traveling
Usage of ride-sharing apps and/or public transportation
Coping Strategies
It was important for us to understand what consumers were doing to make sense of their new ways of life.
We asked them:
Ways they were dealing with being indoors
How they were using technology to connect to others
Platforms that were being used
Creative ways people were staying connected
Healthcare
Lastly, we took a quick dive into consumers’ changing healthcare habits.
We asked them if they had cancelled, rescheduled or kept appointments and how they were adapting to the change.
Questions, comments, feedback? We’d love to hear from you!