As an Adweek Opinion Contributor, Laura explains the need for clients to be inclusive, diverse and culturally sensitive to their entire target market in the current marketing landscape. She shares a couple of tips on how companies can set the right tone when thinking about multicultural marketing.
Laura Radosh Butt, Founder and President of LBR Insight, joins Barbara Kahn and Americus Reed on Marketing Matters.
Clients come back to LBR Insight for their qualitative research needs time and again because we do whatever it takes to get those unique and competitive insights. As a full-service qualitative market research company, LBR Insight, a certified woman owned business and small business (WBENC/WOSB), is always on the hunt for the next best way to improve our skills and step up our proverbial game, whether by transforming a methodology to fit our research needs or internally developing new approaches.
PMRC is the best-in-class conference for pharmaceutical, biotechnology, medical device, and diagnostic market research executives. Laura Radosh presented on “How to Dissect a Creative Brief” in qualitative market research.
The LBR Insight team attended Intellus Worldwide where Laura Radosh led a roundtable discussion regarding bringing subconscious drivers into patient-provider conversations. To bring out underlying thoughts and ideas, we employed LEGO® Serious Play® techniques within a group atmosphere.