As an Adweek Opinion Contributor, Laura explains the need for clients to be inclusive, diverse and culturally sensitive to their entire target market in the current marketing landscape. She shares a couple of tips on how companies can set the right tone when thinking about multicultural marketing.
Laura Radosh Butt, Founder and President of LBR Insight, joins Barbara Kahn and Americus Reed on Marketing Matters.
Clients come back to LBR Insight for their qualitative research needs time and again because we do whatever it takes to get those unique and competitive insights. As a full-service qualitative market research company, LBR Insight, a certified woman owned business and small business (WBENC/WOSB), is always on the hunt for the next best way to improve our skills and step up our proverbial game, whether by transforming a methodology to fit our research needs or internally developing new approaches.
PMRC is the best-in-class conference for pharmaceutical, biotechnology, medical device, and diagnostic market research executives. Laura Radosh presented on “How to Dissect a Creative Brief” in qualitative market research.
The LBR Insight team attended Intellus Worldwide where Laura Radosh led a roundtable discussion regarding bringing subconscious drivers into patient-provider conversations. To bring out underlying thoughts and ideas, we employed LEGO® Serious Play® techniques within a group atmosphere.
3 Part Series with The Mom Edit
The Mom Edit is a lifestyle website dedicated to sharing the everyday experiences that come with modern parenting and being a mom in an honest and candid way. Laura Radosh, being a mom herself, and the LBR Insight team were tapped by The Mom Edit for a 3 part series to give readers an insider look into some female interest aspects of being a woman owned and run business. They gave insight into the best way to set up a Work Space, how to dress smart and choose appropriate Work Wear, and how anyone can look sharp by using the right Makeup tricks.