Over the course of 20+ years in the agency world, Kevin developed, managed, and executed global programs and initiatives.
Specializing in the development of strategic plans for new product launches and brand reinvigorations, Kevin has a long, successful track record at running multi-agency teams ensuring cohesiveness through marketing programs. His experience includes account direction and management; brand platform development; product seeding and influencer program strategy; social media and digital campaign strategy; and experiential marketing and retail strategy.
Over the course of his career, Kevin has provided strategic planning and account direction for diverse clients and brands such as Xenical, Claritin, Prilosec, Revlon, Cointreau, New Balance, Sailor Jerry, Hendrick’s Gin, Puma, Milagro Tequila, Chupa Chups, Levi’s, and Diesel.
In-between managing research studies for LBR Insight, you’ll most likely find Kevin enjoying one, or both, of his favorite pastimes: traveling and cooking, or managing and growing his own brand, Western Grace Brandy.
Kevin has a B.S. in Marketing from Johnson & Wales College.