Tammi Harrison

Strategy Consultant

Tammi joins LBR Insight with over 25 years of marketing experience, having built her career on both the client and agency sides of the business. She started her career in advertising working on the agency side where she met and worked with LBR founder, Laura Radosh. She honed her client management and advertising chops with global brands including Sony, Gillette, Marriott, IKEA, and Pfizer. Her client experience includes a range of environments from large scale corporations to small startups.

Tammi then spent over a decade at American Express building a strong foundation in integrated marketing working both on the B2B and B2C side in a variety of leadership marketing roles. As a client, she spent many hours in qualitative research back rooms (back when research wasn’t virtual) understanding her customer needs and how best to position her marketing messages. After American Express, she transitioned to Grubhub and led, among other functions, the market research team including both qualitative and quantitative research. At Grubhub Tammi brought on LBR to help tackle research needs. She then became a second time client of LBR when she moved over to the Institute for Integrative Nutrition (IIN) as SVP, Marketing where she most recently worked. At IIN, Tammi led the marketing growth and retention efforts for a portfolio of education products in the health and wellness space. Tammi has shifted in her career path and is now a Marketing Strategy Consultant and is delighted to be working again with the LBR team! 

Tammi’s over two decades of marketing experience and her passion for championing the customer brings LBR and its clients a new strategic perspective. Tammi has leveraged market research globally over the years to help gain customer insights, understand drivers of consumer behavior and how best to position her brands and products to the right audience.

When Tammi isn’t helping clients she can be found doing yoga, pilates or playing with her 2.5 year old daughter Zoe. Tammi received her BA in Psychology from Binghamton University and her MBA from NYU Stern.